Macau Beer has gone through three main stages of development in its continuous effort to improve its products and image.At the first stage, the brand package reflected the old Macao with images of sailing vessls and the Guia Light House.
At the second stage,the brand was highly infused with Kirin Beer’s exquisite brewing techniques leading to significant enhancements of the brewing quality and production capacity of Macau Beer. It was during this period that the unique and refreshing taste of Macau Beer was developed. The product image was designed with the color of Macao – green, and Macao’s landmarks: the Guia Lighthouse. The packaging fully illustrated the modern urban essence of Macao.
From 2007 till now, in response to requests from supportive consumers, Macau Beer continued with the improvement of both the taste and also the image design. It released an improved product brewed with 100% well-selected malt. Apart from the color of Macao, green.The color of gold was deliberately introduced to celebrate the resplendent and magnificent face of the new and vibrant Macao.